Leigh Baker | January 29, 2026
A fascinating research paper on the power of positive communication How do-more-good frames influence climate action likelihood and anticipated happiness
“Calls for climate action often emphasize the need to reduce harm, such as by eating less meat, driving less, and shopping less. A more productive approach, however, may be to encourage people to do more good.”
https://www.frontiersin.org/journals/communication/articles/10.3389/fcomm.2026.1693311/full
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